Your local SEO costs multiply according to the number of your products and services as multiple keywords for each need to be targeted in your content and optimized across your website. Websites that are optimized properly rank higher in Google search results. Top search engines like Google and Bing are able to identify users’ location based on IP address, geolocation, keyword content, and search history. The search engines use this information to decide which results to show.
The distance required to reach a destination is a significant ranking factor for Google. Need help developing an overall digital marketing strategy or developing a specific plan for SEO or PPC. Fill out the details to the right, and an SEO professional will contact you to help you understand what SEO opportunities you have. Learn what SEO and SEM are and how they can work together to create a successful digital marketing strategy. While people who live near your business are going to help your business survive, you can’t forget about visitors. When someone is coming to town, they likely don’t know much about the businesses nearby.
Roughly 97% of people who use online search, look for local businesses. Google My Business is a one-stop-shop for managing how your business looks and performs in the search engine. With this tool, you will be able to adjust how your website shows in organic search results, Maps, and the Knowledge Graph. There are several factors used by Google My Business for determining rankings like distance, relevance, and prominence.
While much of the “local seo” ranking determination is done by automated search engine algorithms, Google also uses human teams as quality raters. Content written by customers gives your site legitimacy and a SEO foothold for human and algorithmic raters alike, both looking for expertise, authority, and authenticity. A Google 2019 study found that 60% of smartphone users contact local businesses directly using search results (e.g., “click to call” option).
Having a different NAP across multiple sites or platforms can damage your site’s ability to rank. The image above shows an example of a local business with inconsistent listings on Facebook compared to its Google Business Profile. Of course, you’re a busy business owner with loads of tasks on your plate, so if you’re looking for a pro to optimize your site for local search, give us a ring. We’d be happy to discuss your options and create a customized local SEO strategy to help you dominate the local search results in your market. Increased website traffic often translates into increased sales or conversions. Unfortunately, the digital landscape is so competitive that many businesses struggle to get noticed online.
Is an immensely powerful tool for SEO, especially if you already know the terms you want to target. They offer hyper-local ranking data, something that you won’t get from the conventional keyword research tools. You can use this data for analyzing your local scratch landscape, guiding optimizations, evaluating the impact of these optimizations, and helping your business expand.
Use both primary and LSI keywords wherever you can as you fill out your content as this counts for almost 20% of your chance of getting into the Local Pack. With an optimized website and updated local listings, we make it easy to get found. Drive visits and conversions by getting your website and listings in front of your local target audience via organic online placements.
Employees in local marketing agencies work on an average of 17 clients, while a typical freelancer has eight . 91% of large, multi-location businesses have a full-time SEO resource . The majority of marketers (67.7%) use two to five SEO tools to do their work, with about 12% using more than six tools/software products . It really depends on your goals, but if we had to choose, it’d be Google. It’s simple, Google is the largest search engine, by far, accounting for 86.86% of the global search market.
Learn about getting data that represents true traffic in this edition of Whiteboard Friday. The rebrand of Google My Business to Google Business Profile included the news that nice dashboards will be the sole province of more fortunate, large enterprises. In Marketing Automation , please join me in sending three invitations to Google from the local business neighborhood, in hopes of an RSVP. Many marketers have long wondered whether syndicated content has SEO value. To help provide an answer, Amanda walks through case studies that illustrate the significant impact syndicated content strategies can have on your site’s authority, rankings, and traffic. There are some key scenarios when local SEOs should seriously consider speed optimization, even for a small local client.